About Lora

Lora Moore brings more than 15 years of fitness experience, but it didn't start this way.

As a former 240-pound young woman, Lora tried every diet under the sun, and after years of yo-yo diets and crazy cardio, she found strength training and macro counting. This unlocked everything for Lora.

Lora left her job in corporate America, took a leap of faith, and started coaching other women to help them find the same success she had discovered. 

From there, Lifestyle by Lora was founded and expanded from one-on-one coaching to reach a larger audience through digital content and her app, Lifestyle by Lora. 

Her passion continues to be helping women find their best bodies and lifestyles, with a heavy focus on sustainable changes that are maintainable over time.